# Upward Bound Media > Local SEO agency for HVAC, plumbing, electrical, roofing, and home service businesses. Founded by a 15-year trades veteran, we build systems that move contractors from chaos to predictable revenue. Upward Bound Media is a digital marketing agency focused exclusively on local search engine optimization for home service trades. The agency was founded by Mark Cantrell, a 15-year trades veteran who transitioned into marketing after experiencing firsthand how hard it is for skilled contractors to compete against operators with better websites but worse workmanship. The core philosophy is that trade professionals deserve technical systems that ensure when a neighbor needs help, they find the right business first. Services span SEO website builds, Google Business Profile optimization, review velocity systems, lead automation, and comprehensive local SEO strategy. The agency operates nationwide with particular depth in Oklahoma, and does not require long-term contracts. ## Pages - [/](/): Homepage. Introduces the agency's mission, core services, client proof, and a free strategy session CTA. - [/our-story](/our-story): Founder origin story. Timeline of Mark Cantrell's journey from trades to marketing, the problem with vanity websites, and why systems beat chaos. - [/contact](/contact): Contact form and direct contact details for Upward Bound Media LLC. - [/calendar](/calendar): Booking page for a free 30-60 minute Zoom strategy session. - [/service-areas](/service-areas): Overview of local markets served, with links to city-specific landing pages. - [/resources](/resources): Blog and video resource hub covering local SEO tactics, industry news, and contractor marketing strategy. - [/free-video-report](/free-video-report): Lead magnet page offering a free custom video audit of the visitor's website and local search presence. ## Services - [/marketing-agency/local-seo-packages](/marketing-agency/local-seo-packages): Comprehensive monthly local SEO management bundles including GBP optimization, citations, review velocity, and reporting. - [/marketing-agency/local-seo-consultant](/marketing-agency/local-seo-consultant): Strategy-first consulting led personally by Mark Cantrell. Audit, roadmap, and execution coaching for contractors who want expert direction before committing to full management. - [/marketing-agency/google-business-profile-management](/marketing-agency/google-business-profile-management): Done-for-you GBP optimization, posting, Q&A management, and category strategy. - [/marketing-agency/gbp-optimization](/marketing-agency/gbp-optimization): Deep-dive GBP optimization service covering categories, descriptions, photos, and structured data alignment. - [/marketing-agency/review-velocity](/marketing-agency/review-velocity): Automated review collection systems designed to maintain a continuous stream of fresh 5-star reviews. - [/marketing-agency/automation-systems](/marketing-agency/automation-systems): Lead automation including missed-call text-back, reactivation campaigns, and SMS follow-up to close leakage in the sales pipeline. - [/marketing-agency/hvac-marketing-seo](/marketing-agency/hvac-marketing-seo): Specialized local SEO and marketing strategy tailored specifically for HVAC contractors. - [/seo-websites/local-seo-websites](/seo-websites/local-seo-websites): SEO-first website builds engineered off the client's verified Google Business Profile to maximize local ranking potential. - [/seo-websites/website-ranking-services](/seo-websites/website-ranking-services): Website ranking and performance optimization services built on top of the local SEO stack. ## Tools - [/gbp-category-finder](/gbp-category-finder): Free tool to find and map the best Google Business Profile categories for any local business type. - [/gbp-category-finder/hvac](/gbp-category-finder/hvac): HVAC-specific version of the category finder with pre-mapped primary and secondary categories for heating and cooling contractors. ## Service Areas - [/service-areas/oklahoma-city-oklahoma](/service-areas/oklahoma-city-oklahoma): Oklahoma City local SEO and marketing services for home service businesses. - [/service-areas/tulsa-oklahoma](/service-areas/tulsa-oklahoma): Tulsa local SEO and marketing services for home service businesses. - [/service-areas/edmond-oklahoma](/service-areas/edmond-oklahoma): Edmond local SEO and marketing services for home service businesses. - [/service-areas/norman-oklahoma](/service-areas/norman-oklahoma): Norman local SEO and marketing services for home service businesses. - [/service-areas/stillwater-oklahoma](/service-areas/stillwater-oklahoma): Stillwater local SEO and marketing services for home service businesses. - [/service-areas/cushing-oklahoma](/service-areas/cushing-oklahoma): Cushing local SEO and marketing services for home service businesses. - [/service-areas/perry-oklahoma](/service-areas/perry-oklahoma): Perry local SEO and marketing services for home service businesses. ## Resources - [/resources/mirror-strategy-local-seo-websites](/resources/mirror-strategy-local-seo-websites): The Upward Bound Media Mirror Strategy. Website architecture framework that mirrors the Google Business Profile, turning categories into silos and services into pages for local search authority. - [/resources/best-hvac-marketing-strategy-independent-contractors](/resources/best-hvac-marketing-strategy-independent-contractors): Field-tested HVAC marketing playbook for independent contractors, covering what works and what to stop doing. - [/resources/hvac-price-fixing-class-action](/resources/hvac-price-fixing-class-action): Hub article covering the 2026 HVAC price-fixing class action lawsuits against major manufacturers. - [/resources/hvac-contractor-antitrust-lawsuit-isom-v-trane](/resources/hvac-contractor-antitrust-lawsuit-isom-v-trane): Deep dive into the federal antitrust class action brought by HVAC contractors. - [/resources/hvac-lawsuit-state-list-illinois-brick-repealer](/resources/hvac-lawsuit-state-list-illinois-brick-repealer): Guide to Illinois Brick Repealer states and direct vs. indirect purchaser rules for contractors. - [/watch/hvac-price-fixing-class-action](/watch/hvac-price-fixing-class-action): Video watch page for the HVAC price-fixing investigation. ## Optional - [/resources](/resources): Full resource index with search, category filters, and load-more pagination for all blog posts and video content.